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Shenandoah Area CouncilSchool Recruitment Tools

Recruitment Tools for You and Your Pack

Information You Can Use for Recruitment


How To Use Google & Facebook to Promote Your Unit


How do I create a Community Facebook Page?

There are different kinds of pages on Facebook.  Most people have individual pages for everyday use.  Businesses and organizations have pages with a broader set of tools.  Community pages for units have features like calendars and communications tools that allow them to create and promote events and reach a broader audience.  These pages are idea for unit promotion.

Note:  To create a "Community" Nonprofit page, at the link above, select the box on the top row, center column titled, 'Community, Organization or Institution' and follow the prompts. 


How to Boost an Event on Facebook

Boosting an event lets you promote an event to specific people, in a specific geographic area and at a specific time period.  Once you have an event set up on your community Facebook page, it's easy to boost the event to even more people.


How do I create or name a site on Google?

Research shows that parents use search and Facebook to find and learn about organizations and activities for their children.  Make sure they can find your unit by creating a webpage through Google sites.


How do I put my Unit on Google Maps?

Put your self on the map with Google maps.  It's easy and it's FREE!  Add or edit business information on Maps.


How do I promote my Scouting Unit with Google Search?

Use Google AdWords.  Use the above link for their simple step-by-step process for helping families find your Scouting Unit using search.  It's easy, affordable and lets your target the audiences you most want to reach.


How to use the ADOPT-A-SCHOOL program to promote your Scouting Unit in a School

Using the Adopt-A-School program, we can build relationships with the schools, principals and the surrounding community.  Personal contact is the #1 reason people join, volunteer or donate in any organization.  The Adopt-A-School helps promote Scouting by getting people to talk about what the Scouts are doing in the community.  Register your unit and find more information by clicking the above link.


Shenandoah Area Council, Boy Scouts of America
107 Youth Development Court, Winchester, VA, 22602
540-662-2551 (Phone) | 540-662-2725 (Fax)

For hours of operation and holiday closings, please click here to visit our Scout Shop page.